Work
Why Brand Marketing?
Marketing is what you do, Brand Marketing is who you are.
Brand Marketing is the process of giving products an identity in order to form a connection between product and consumer and ultimately to encourage purchase. This connection creates a desire to buy into the brand via its product and thereby influences the purchasing decision. While need drives the purchase decision on a functional level, desire drives brand choice through an emotional connection.
How can I help?
A brand is a complex organism and consists of many elements. Laying the groundwork - a unique Brand Positioning - and translating it into a strong brand strategy is essential to future success. My experience in the strategic as well as executional elements will assist your brand's journey.
New Product Development
Whether an entirely new product range or line extensions, I facilitate a smooth NPD process from ideation / concept work to product development and commercialization.